style of dress or design style, simple and clean on the senses, taste and ideologically more elegant. As a lifestyle or fashion style, minimalist and return to return to the true nature as a slogan. January 19, 2013, Vibram FiveFingers toe shoes first minimalist trail running Spyridon debut Vibram 100 kilometers of Hong Kong super cross-country running, jogging nike free 5.0 love minimalist way of running friends again with their feet without rut practicing with the idea of good deeds . No good deeds rut occurs in selling running book "born to run" in the opening inscription, from I "moral" famous.
The implication is that good people do not run deep left traces of their brisk pace as light as antelope. This is the ultimate pursuit of runners. "Born to run" become people to understand and find a channel of minimalism, from this channel into account, we find that the history of human evolution and the evolution of running sneakers, more important is the human being forgotten barefoot transport (stores) dynamic history. Among the best-selling book, intentionally or unintentionally led to a new wave of sports shoes soon - minimalist / minimalist running shoe development, the core theme is the removal nike roshe run of cumbersome damping system, advocates improving running posture, using his body power to brisk run. This is minimalist and simple style running shoes development background. 2009 can be described as the development of the first year of minimalist running shoes, was only included VIBRAM? Including 10 brands offer little product model
, to 2012 has 32 brands launched minimalist running shoes series of products, the products involved models over 100 more.This time you need to operate through a more rational strategy to replace blind entertainment marketing. To fight with other competitors, in addition to continuously upgrade their product quality and service, but also need accurate, more rational approach to brand promotion. To break through, we must formulate a comprehensive strategy to promote the integration of entertainment, the first brand ambassador is important, such as Chia invite young Korean idol Jang Keun Suk, consistent with its fashion positioning; secondly, the network media applications is critical, in recent years, due to the new the rapid development of the media, shoes and apparel companies use microblogging, SNS, micro-film and other emerging social marketing approach after another, resulting in a more diversified approach to marketing. Li Ning,
shoes, leather, casual shoes, sports shoes, shoes, slippers and so on. The remaining 71 items in accordance with the original plan in January 1, 2013 landing taxes, including textiles and clothing products have 41 original goods import tax of 26%, but the new 20% rate of decline (ie import duties reduced to 24%) while footwear imported goods originally taxes 30 30%, from 2013 January 1 date, a decline of 25-30%. tariff reduction measures before the government announced before leaving office also includes agricultural and fishery products. This morning, in a bustling pedestrian street Huangxing, dozens of New Balance New Balance (stores) flash dancers steady stream of people suddenly freeze, after a period of creative dance, ten dancers dressed in T-shirt letter discharge the word "NEW BALANCE", everyone's attention will be directed to the newly opened stores, New Balance new Balance (stores) in central China's first flagship store officially landed
in Changsha. "Huangxing new concept store experience is the first flagship store in central China, which uses a distinctive" in the past - present - future "design concept, so that consumers buy in accesible while intuitively feel the spirit of the brand more than a century of heritage. "General Manager of new balance new Balance China, Zhang Hongwen, said the nike free run 3 company will insist on each foot are respected, will measure the foot width for each customer, to help customers find the shoes for their foot type. Subsequently, the reporter entered the shop, store reproduce the 1950s and 1960s the United States nostalgic atmosphere. Use worn textured materials show a rich history of the brand. A long scroll has been extended from the first floor of the store entrance,
expand the picture depicts the many memorable moments from the past has been the history of New Balance New Balance, New Balance show the rich history and heritage. Here, seem to be able to smell the nostalgic oak, exposure to space converted into a wonderful time and felt the taste of the mid-20th century. According to Chang Jiang, director of marketing New balance nike free run 2 New Balance introduction of China, New Balance New Balance company was born in the US city of Boston Marathon in 1906. Originally an arch support specialist, Mr. William J. Riley, founder of innovation and motivation to work from his concern for the lives of ordinary people and "to help people live better," the pursuit. Experience 107 years of experience, New Balance is now the nation's third, the world's sixth largest sports shoe brand, is the world's only brand with an international sneaker shoe factories in the United States. Since 2003 formally entered China, after nearly a decade of rapid growth, especially in recent years, China has become one of the fastest growing sports brand market, trendsetting fashion sports development. Minimalist minimalist refers to a way of life,
Standing in the world footwear market, Chinese production of footwear to middle and low. Annual production of about 2.4 billion pairs of shoes, accounting for 40% of global production of leather shoes, leather shoes in the low end of the market share of 85%. Chinese footwear development situation since the 1980s, with the implementation of reform nike free 4.0 and opening up policy, the Chinese footwear industry has been rapid development. According to statistics, in 1985 China produced a total of 1.6 billion pairs, until 1995 to reach 5.7 billion pairs. 1985-1995 Chinese footwear industry the past 10 years there has been rapid development of "triple jump" type, namely: 1985-1989 is the run-up phase, the 1990 annual production increased to 26.8 pairs, for the first-hop;
1994 annual production increased to 3.89 billion pairs, for second-hop; 1995 production reached 5.73 billion pairs, completed the first nike free 3.0 triple jump. 1997 and further increased to 6.29 billion pairs of annual output, the average per capita a year, producing a pair of shoes for the world. Chinese footwear industry by leaps and bounds, and led to the rapid growth of China's footwear exports. According to customs statistics, from 1994 to 1998, China's footwear exports were $ 5.7 billion, $ 6.28 billion, $ 7.1 billion, $ 8.5 billion and $ 8.4 billion. Just in November 30, 2012 the outgoing government of Mexico, Felipe Calderon predecessor, from January 1, 2009 began to implement policies to reduce tariffs on imported goods, including the Mexican footwear industry associations
and clothing industry association cares about most imports of footwear and clothing finished. The new government announced in January 1, 2013 over some imported goods import tax cuts extended to January 1, 2014 to take effect, including footwear and clothing, according to El Financiero newspaper reported that the new government of the previous government in 2012 11 since 2013 when imports tariff reduction process announced by March 30 to take the following measures: 165 former government announced tax cuts of goods among the 94 postponed to January 1, 2014 to take effect, contains 81 garments, such as: sweater jackets, trousers, shirts, underwear, children's clothes, socks, swimwear, skirts, dresses, etc., as well as 13 of footwear, such as:
. Restriction is limited to supporting business and investment environment in the west, the western concept of human and other factors, "East shoe West" industrial migration process can never be done overnight. Chinese footwear status quo after nearly 10 years of rapid development, China shoes industry average annual growth rate of 23%, much higher than the growth rate of China's GDP. In recent years, China's annual production of all kinds of 6 billion pairs of shoes, accounting for 60 percent of the world total footwear, is the world's largest footwear manufacturing
base. China is the world's second largest footwear consumer market, accounting for 22% of global consumption,adidas running shoes second only to the United States. China is also the world's largest exporter of footwear, footwear exports accounted for more than 53% of total world exports. China's footwear industry in large current (store) about 20,000 Chinese leather enterprises and 1.6 million domestic employees. 85% of the total domestic footwear products for middle and low, and most of the high-end shoes are imported from abroad. Chinese footwear market is subdivided into four parts: shoes, shoes, shoes and plastic shoes. In addition to the various segments of the shoe styles and materials increasingly shift, the consumption structure of various types of
shoes have changed. Proportion of sales of shoes has risen from 9 percent earlier to the current 35%. nike flyknit lunar 2 Consumer groups also increased from rural areas to urban expansion, product began from lower secondary to senior secondary development. According to the survey, consumers generally accepted shoes RMB 100-300 yuan per pair, which in the mainland coastal city, about 200 yuan shoes are the most popular native continent. Living in big cities like Beijing (stores), Shanghai and southeast coastal city of people on the purchasing power of the strongest footwear. Although imports of leather shoes in materials, workmanship better than the local products, but expensive, the market share is not high, so the local Chinese market is still dominated shoes.
China's economy, labor costs began to rise. Since entering in 2013, China's eastern coastal areas are often seen "labor shortage" actually reflects the psychology of labor remuneration expectations have started to rise. However, the employer due to the fierce international competition, and do not want to significantly improve the remuneration levels. So there will soon be fixed wages, the workers do not want to work in these areas phenomenon. If this situation continues to develop, so the future development prospects of China's low labor costs based footwear industry will be limited, can produce footwear industry is likely to continue to India, Pakistan, Thailand, Vietnam and other labor worldwide lower-cost regions shift domestic footwear industry "East shoe West" has become common practice four industrial clusters is well known, China has four industrial clusters: one is based in Guangzhou, Dong Wan et al: for representatives of Guangdong shoe base,
the main production of high-end shoes; two, based in Wenzhou, Taizhou and other: for the representative of womens converse all star Zhejiang shoe base, mainly middle and low production of shoes; three, based in Chengdu, Chongqing, as the representative of the western shoe base: the main production shoes ; four, is Quanzhou, Jinjiang and other places as the representative of footwear production base: The main production of sports shoes. Chinese demand for footwear talent? Chinese shoe companies shoe demand for talent is very large. China has begun to attach importance to training shoe shoe top talent, as long as providing footwear senior personnel, we can improve the quality of the enterprise. The main cause "East shoe West" because the enterprise in order
to reduce production costs and open up the western market. Western region provides more than half of the country, such as pigs converse pro star and sheep rawhide resources, has long distance transport of these hides and skins are processed into leather to the eastern coastal areas, then lose to the east of the shoe manufacturers. This "skin in the West, the shoes in the East," the situation does not meet the market demand for rational allocation of economic resources, for the shoe-making enterprises, increasing the cost of production. "East shoe West" can effectively reduce production costs. In addition, "East shoe West" will help enterprises to develop the western market. But the Chinese "East shoe West" industrial migration is not able to complete all of a sudden